Bachelor of Science in Business Marketing: Sales Management

University of Idaho

With a marketing major and an emphasis in sales management, you'll build the skills to lead client relationships, drive revenue growth and help businesses compete in a rapidly changing market. You’ll learn how to develop persuasive messaging, analyze customer needs, and apply the four Ps - product, price, place and promotion - to create effective marketing and sales strategies. In addition to specialized coursework in sales techniques, relationship management and negotiation, you'll graduate with a solid foundation in core business principles and gain hands-on experience to prepare you for success from day one. Sharpen your sales skills and practice real-world pitches in U of I’s annual Pitch Competition Gain industry experience with Vandal Solutions, our student-run marketing and consulting firm Use advanced data analytics tools to understand customer behavior and support sales strategies

College of Business and Economics