Bachelor of Business Administration in Marketing

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Nội dung bạn sẽ được học

Marketing at TAMUK is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions, marketing plans, in-class exercises, and hands-on experience with working on company projects. You also learn the academic evidence for “what works” in marketing from leading scholars in the field.

Our students have a number of opportunities to develop specialized skills in marketing, to do an internship to practice what they learn, and to participate in academic research. As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research and strategy, you’ll be exposed to negotiation, promotion, retail and sales management, digital marketing, and even web-design.

Business begins with a product or service. No matter how efficiently a product is manufactured, how effectively an operation is managed or how accurately those operations may be accounted, no business can be successful without a sale. The development, promotion and sale of products/service drive successful businesses, large or small. This exposure generates career opportunities in each area of marketing, and effectively equips you for managerial and executive positions in the field.

Khoa bạn sẽ vào học

College of Business Administration

Các hình thức học tập

Toàn thời gian (120 giờ tín chỉ)

Học phí
US$18,133.00 (449,154,410 đ) một năm
Ngày bắt đầu

29 Tháng Năm 2024, 17 Tháng Tám 2024

Địa điểm

College of Business Administration

College of Business,

MSC 182, 1115 N University Blvd,

KINGSVILLE,

Texas,

78363, United States

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

Undergraduate applicants who have no previous work at the postsecondary level must have at least a 2.5 grade point average (on a 4.0 scale) from a secondary school and must also meet the criteria for admission to a postsecondary school in the applicant’s home country.

A minimum TOEFL score of 61 (Internet-based) or 500 (paper-based) is required. or IELTS 6.0 overall band score.

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

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