Bachelor of Business Administration (B.B.A.) Major in Marketing

Texas State University

The mission of the Department of Marketing is to prepare a diverse student population to become successful marketing professionals and responsible global citizens in a data driven world. The department complements these efforts with research that adds to marketing knowledge while providing solutions to marketing challenges. Marketing majors typically pursue careers in sales, advertising, services, marketing, brand management, retail management, marketing research, and international marketing. Employers span a variety of industries and include for-profit, non-profit, and governmental agencies. The department offers a BBA major in Marketing with opportunities to pursue a concentration in sales. The sales concentration is supported by The Center for Professional Sales. Outside of the classroom, students have opportunities to participate in several faculty-led and student-run organizations that enhance their leadership and teamwork skills, as well as their real-world marketing experience. These include the American Marketing Association (AMA), the Entrepreneurial Innovators Group (EIG), and the American Advertising Federation (AAF). The Marketing faculty contribute to the department's mission by teaching cutting-edge marketing concepts with effective pedagogical techniques pursuing insightful basic, applied, and instructional scholarship and engaging in professional and community service. With a dynamic marketing curriculum, stellar faculty, and exciting professional development opportunities, the Department of Marketing strives to ensure that Texas State marketing students graduate with relevant knowledge, skills, and a portfolio of projects that enable them to succeed in a complex and competitive business environment.

McCoy College of Business Administration