MSc Strategic Marketing and Customer Experience Management

University of Buckingham

Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere. This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience. In addition, the programme will enable you to examine the concept of service from many perspectives you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture. In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.

Business Management