MSc Marketing with Festival and Event Management

Edinburgh Napier University

A career in marketing can take you into almost any sector of business and into workplaces all over the world.This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.