MSc International Fashion Marketing

Glasgow Caledonian University

This course has been developed closely with business leaders to bring you the practical and technical expertise you need to thrive in the dynamic fashion sector.The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world. Advances in technology and changes in consumer demands, including for greater sustainability have pushed fashion to be more transparent, ethical, and consumer driven. Through this course, you will gain a deep understanding of international fashion marketing. Key areas of study include: Circular fashion business models and ethical, responsible leadership. Consumer behavior and sustainable fashion consumption. Branding, fashion buying, merchandising, and logistics. Omnichannel communications, international fashion marketing planning, and strategy.

Glasgow School for Business and Society