MSc in Marketing

Ireland

21

3

Nội dung bạn sẽ được học

Overview

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines which inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project where students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

What will I learn?

The learning objectives of this course couple conceptual knowledge of Marketing Management with the ability to assimilate and apply concrete skills in a genuine business context. Specifically, our graduates will:

  • Learn how to create, communicate, capture and sustain value for organisations, customers and society
  • Develop strategic and integrated marketing campaigns in real-life contexts
  • Leverage digital technology to more effectively reach and communicate with consumers
  • Apply analytics and metrics to measure, monitor and improve marketing performance
  • Understand how marketing can be utilised in and outside business environments to bring about positive change in society.

How will I benefit?

The course content and overall reputation of this Masters in the eyes of recruiting companies makes it an especially attractive option for students and professionals looking to either kick-start a marketing career or take a further step up.

  • Modules are delivered by experienced academics and senior industry practitioners, providing the conceptual and managerial perspectives vital to a successful marketing career
  • Graduates of the course work in a variety of industries, including consumer goods companies, financial services, pharmaceuticals and electronics
  • They secure employment in a range of prestigious multinational companies, such as Coca-Cola, Hewlett Packard, Google, Facebook, Microsoft and Sony.

The programme also offers a highly international and participant-centred learning environment, which enables students to build strong networks with fellow classmates, alumni and business leaders.

Career opportunities

Graduates of the course work in a variety of industries, including consumer goods and food; financial services; technology; advertising and market research; or pharmaceuticals.

98% of our graduates from this programme were employed after 6 months across a range of industry sectors. (Source: Latest Graduate Outcomes Survey)

Potential careers for our graduates include:

  • Marketing Management
  • Brand Management
  • Market Research
  • Digital Marketing
  • Account Management
  • Consultancy
  • Communications and Fundraising Coordinator

Khoa bạn sẽ vào học

UCD College of Business

Các hình thức học tập

Toàn thời gian (12 tháng)

Học phí
€21,520.00 (575,890,838 đ) một năm

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Ngày bắt đầu

9 Tháng Chín 2024

Địa điểm

UCD College of Business

BELFIELD,

Dublin,

Republic of Ireland

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

A minimum second-class honours degree (or equivalent) in any discipline

A primary degree with a minimum of two years’ work experience in a Marketing role.

IELTS - A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted; TOEFL: A minimum score of 100 is required in the Internet based TOEFL (IBT) with a score of at least 20 in each section; Cambridge Examinations: English language examinations administered by the University of Cambridge: 185+ on Cambridge English scale (with no less than 175 in each skill and use of English). Acceptable Examinations: Proficiency Certificate, Grade C (i.e. CEFR Level C1 or C2); Advanced Certificate, Grade C (i.e. CEFR Level C1 or C2); Pearson English Language Text: Minimum of 65 and at least 59 for each item. English Test for Academic and Professional Purposes (ETAPP): Grade C1 (i.e. CEFR Level C1 or C2); Trinity ISE: Trinity ISE IV (C2) with at least merit in each skill category.

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

THÊM VÀO DANH SÁCH YÊU THÍCH

Giới thiệu trường University College Dublin

UCD là trường đại học có tính quốc tế và đa dạng bậc nhất Ireland và là sự lựa chọn của hơn 10.400 sinh viên quốc tế.

  • Học xá chính ở Belfield, cách trung tâm Dublin chỉ 5 km
  • 181 trên thế giới (theo QS World University Rankings 2023)
  • Trường đại học nghiên cứu chuyên sâu hàng đầu ở châu Âu
  • Có học bổng cho sinh viên quốc tế

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