The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience.

Graduates of this program may also be eligible to continue their business study by pursuing a Bachelor of Business Administration (BBA) degree in Entrepreneurial Leadership, Human Resources Management, or Marketing Management. Many of the courses required for the Marketing Management Diploma are requirements for these BBA degree programs. Students wishing to progress into a BBA degree should consult with a School of Business advisor for course planning assistance.

Declaration Requirements

Students intending to graduate with this School of Business diploma must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:

• In good academic standing with the University
• Completion of a minimum of 15 credits of undergraduate coursework.

Curricular Requirements

Students must complete 60 credits. The diploma program with Co-operative Education requires an additional 19 credits of Co-op Education credits.