Bachelor of Design

Western Sydney University

The Bachelor of Design (formerly 1571 B. Design (Visual Communication)) is grounded in design history and contemporary practice. All students develop capabilities in branding, typography, image-making, design thinking, user experience, and digital storytelling before specialising in one of three areas: Branding and Strategy, Data and Digital Storytelling, or User Experience and User Interface (UX/UI) Design. Through studio-based learning that rewards curiosity and experimentation, students become powerful communicators equipped to engage with the pressing social, cultural, and environmental issues of our time. Embedded industry partnerships connect students with local and national partners, delivering collaborative studio projects, live client briefs, and portfolio-building tasks that develop hands-on making, creative processes, digital fluency, and essential professional skills. Purpose-built facilities, including industry-specific photographic studios and our award-winning Design teaching studio, close the gap between education and professional practice. Graduates emerge as advanced visual communicators with the technical proficiency, strategic thinking, and collaborative professional skills employers actively seek. Wherever design is used to communicate, advocate, or create change, our graduates are ready to lead.

School of Engineering, Design and Built Environment