MBA - Master of Business Administration in Marketing Management

Pace University

Become a marketing leader with the flexible MBA marketing program that has it all. Because when it comes to building your own brand, there is simply no other location that can match metropolitan New York City’s atmosphere, energy, and access to industry leaders and employers. Earn your MBA in Marketing Management from the Lubin School of Business at Pace University, and gain the expertise, experience, and industry connections to lead in today’s dynamic marketing landscape. Work side by side with faculty who bring deep professional experience and connections to some of the top companies and organizations in New York City-including American Express, Microsoft, Landor, Oracle, and others-giving you direct access to marketing leaders across corporate, agency, and nonprofit sectors.

At Pace, learning goes beyond the classroom. Build your portfolio through hands-on experience in the Interactive and Direct Marketing Lab, Brand Marketing Team, and Sales Team. Expand your professional network by joining student organizations such as the Lubin Graduate Marketing Society, connecting with our accomplished alumni, attending exclusive guest speaker events and employer spotlights, and competing in national case and pitch competitions.

Pace’s MBA in Marketing Management curriculum covers traditional, social, mobile, and digital marketing media. Through our team-based class assignments, you will learn critical business management skills such as how to conduct market research, how to make data-driven decisions, and how to manage customer relationships. Within our elective courses, you’ll find various specialization areas, including consumer and organization buying behavior, sales management, interactive and direct marketing, customer relationship management, and new product development.