Master of Business Administration - Marketing

University of Tampa

The full-time/day program designed for accelerated completion with a group of peer students. Students take between 8 and 14 credit hours per semester of daytime classes. Students can complete the minimum of 40 hours in as few as 12 months. The marketing concentration provides MBA students with a broad-based education in what it means for an organization to be truly marketdriven and to create value for its customers. The hands-on skills students acquire in strategic brand management and other areas may be used in a variety of business settings. Class projects involve students in making decisions about product development, pricing, promotion, marketing research, sales compensation, cost containment and production scheduling. Students may take courses that cover advertising, marketing management, service quality, market research, marketing strategy and international marketing. Keeping in line with the MBA program, the marketing concentration has an experiential focus that gives students opportunities to work with real companies who have real problems and need real solutions.