Business Administration - Marketing Concentration, BA

Western Washington University - International Study Center (StudyGroup)

Students in the Department of Marketing master how to create value for consumers, stakeholders, and society at large. As a core function of both public and private sectors, our program emphasizes career-ready certifications, applied learning, data analytics, and societal impact. You will thrive through direct access to an active alumni network and faculty dedicated to your professional trajectory. Graduates emerge with a robust business foundation complemented by diverse non-business disciplines-a reflection of our commitment to preparing you for a meaningful life and a high-impact career. Why Consider a Marketing Concentration in the Business Administration Major? Marketing includes a variety of activities relating to product and service planning, pricing, communication and distribution. Many interesting career opportunities await marketing graduates, including product and brand management, advertising, public relations, sales and sales management, marketing research, distribution/traffic management and retail management and merchandising. A strong background in behavioral sciences or computer applications will complement marketing studies.