Business Administration (M.B.A.)/Marketing Analytics (M.S.)

Illinois Institute of Technology

The Master of Business Administration (M.B.A.) and Master of Science in Marketing Analytics dual-degree program at Illinois Institute of Technology’s Stuart School of Business is ideal for people who want to be leaders and entrepreneurs in businesses and organizations where marketing and leveraging the power of data are keys to success. Together, these two degrees prepare students to be effective managers, decision-makers, and executives in enterprises focused on digital technology, especially those that mine data to understand, interact with, and engage their customers. The Illinois Tech M.B.A. program’s rigorous curriculum is designed to develop an innovation mindset and the intellectual agility to tackle complex business challenges. Courses are infused with project-based learning and hands-on use of technology to develop your analytical, strategic, and managerial skills. The nationally-ranked M.S. in Marketing Analytics program is finely tuned to the leading edge of the industry. The curriculum is designed to develop the high-level skills that make our graduates forward-thinking marketing professionals who can convert data into insights that drive competitive business advantage. By developing students’ business acumen and high-level management and marketing skills, together with a deep understanding of data analytics, this dual-degree program prepares graduates to rise to C-suite positions in digital tech enterprises.

Stuart School of Business