BS in Marketing

Sacred Heart University

Experience the specialized marketing courses and generalized business courses you need to gain a well-rounded perspective on both marketing and business.As a marketing major, you will learn to effectively and efficiently market products and services to consumers and clients worldwide study global markets and learn to develop global marketing plans and develop the skills to assume multiple roles in a complex international business environment.In the Bachelor's in Marketing program, you will also:Understand the evolution of the marketing discipline and how marketing has contributed to political, economic and legal aspects of businessLearn to access, evaluate and organize information for decision-makingDevelop technology-related skills, and understand the impact and opportunities technology offersUnderstand and contribute to ethical decision-making, standards and conductUnderstand varying perspectives and culturesExamine the benefits and consequences of marketing activitiesGain real-world experience in a unique internship program that emphasizes job search, interviewing and career assessment skills alongside experience in the fieldHave the opportunity to become involved in the student-run Marketing Club, a Collegiate Chapter of the American Marketing Association

Jack Welch College of Business and Technology