BS in Marketing Analytics

New York University (NYU) - School of Professional Studies

Marketing analytics is a growing and dynamic field with a wide spectrum of employment opportunities in both the profit and nonprofit sectors. Corporate marketing departments, media outlets, nonprofit organizations, advertising agencies, and social media companies have become more dependent on the analysis of data to make critical decisions that will help to build market share, penetrate new markets, create brand loyalty, and ultimately affect their bottom line. They will require professionals who can analyze complex data and provide the information needed to develop the most effective marketing campaigns and initiatives.

Division of Applied Undergraduate Studies Programs