BS in Fashion Marketing and Merchandising

Sacred Heart University

The BS in fashion marketing & merchandising prepares students for the exciting world of fashion, including marketing, retailing, merchandising and related industries. Our students have completed internships and secured positions in over 100 companies in the fashion industry.In the fashion marketing & merchandising program, you will:Study the history, evolution and business of fashionExamine fashion industry advertising and promotional strategiesParticipate in collaborative projects, including analysis of publicly-held apparel or retail corporations, or designing and launching a proprietary apparel line Examine brand expansion through licensing and franchisingLaunch a hypothetical fashion brandExplore supply chain management and integration from the sourcing of raw materials to finished apparelWork directly with fiber, yarn, color systems, printing, fabric and finished apparelHave the opportunity to join The Fashion Club, where students learn from guest speakers, take trips to firms and museums in New York City, attend fashion shows and exchange internship adviceBenefit from Sacred Heart’s internship connection to companies such as Ralph Lauren, Madewell, Hearst Publishing, Diane von Furstenberg, J. Crew and L’OrealHave the opportunity to double major finance, accounting, communications & media studies, theatre arts and graphic design all pair well with fashion marketing & merchandisingVisit textile plants, yarn sources, garment manufacturers and retailers, and hear from guest lecturers in the fashion industry

Jack Welch College of Business and Technology