BBA in Marketing

University of Houston

Topics covered in Marketing (MARK) courses include how to conduct market research and analyze buyers, how to price goods and services, how to sell, how to advertise and promote, and how to develop a marketing plan.There are several different interest areas in Marketing that students can choose from and are appropriate for students who plan careers in these areas of Marketing. Selling and sales management Digital Marketing Market research and analysis Marketing communications

C T Bauer College of Business