Bachelor of Science in Business Administration - Marketing

University of Massachusetts - Lowell

The AACSB-accredited Business Administration program at the Manning School of Business at UMass Lowell prepares you to succeed in today’s dynamic, competitive business world. You’ll build knowledge across all functional areas of business while developing the analytical thinking, leadership, ethical judgment and communication skills employers value most.Hands-on learning is at the heart of the Manning experience. Through case studies, team projects and a globally informed curriculum, you’ll think and act like a business professional. You’ll also gain exposure to emerging technologies, including AI and data analytics, so you graduate with the digital fluency today’s organizations expect. With access to co-ops, internships, study abroad, service learning, the honors program and undergraduate research, you’ll connect your education to meaningful career opportunities and graduate ready for what’s next. Marketing is one of the twenty fastest growing career areas. Why? The intense competition of the global marketplace means that marketers must translate the voice of the customer in a way that enables companies to accurately target the needs of very diverse groups of customers, and translate these needs into valuable goods and services.

Manning School of Business