Bachelor of Science in Business Administration - Marketing - Professional Selling and Sales Management

Oklahoma State University

The professional selling and sales management option prepares students to manage relationships with customers while offering solutions to their needs, which is among the most fulfilling, important roles in any organization. Even though money isn’t the only measure of success, these roles often provide very lucrative careers. Personality plays a role but professional selling skills can be developed by almost anyone and applied almost everywhere. Professional selling and sales management is an important topic for marketing students, so two courses are offered. A professional selling course provides students with ''hands-on'' training in the process of selling. A sales management course addresses the control and development of sales forces. Marketing is fundamentally about building relationships and trust to help customers solve their problems in ways that benefit everyone. In the course of doing this, marketers do research, use analytics, create and manage many types of communication, engage in and manage professional selling, determine pricing strategies and develop distribution channels.From startups to large corporations, firms need marketers. The U.S. Bureau of Labor predicts faster than average growth for marketing manager jobs through 2029. Marketers play an important and strategic role in the organizations they serve, from helping determine strategic direction, providing key leadership, engaging customers, driving revenue to launching innovative new products and services. Our faculty members bring their knowledge and experience into the classroom, equipping students to think critically about all aspects of marketing.