Bachelor of Science in Business Administration - Marketing Analytics

Northeastern University

As your first year draws to a close, you'll take an important professional step and declare a concentration in at least one of our principal fields of business. Explore data-driven methods, techniques, and technologies in marketing with a concentration in marketing analytics.With this concentration, you'll have the opportunity to hone the cutting-edge skills necessary to harness, process, and analyze data that address modern marketing challenges. You'll learn how to evaluate the success of marketing initiatives and campaigns. Your curriculum will combine data science, consumer analysis, marketing management, and predictive modeling in a design that will prepare you for a successful career in marketing analytics or other data-driven business specializations.Marketing analytics comprises the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. This concentration offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges. It combines programming, quantitative analysis, data-driven consumer insights, and predictive modeling into an integrated curriculum that is designed to prepare students for successful careers in marketing analytics and other data-driven business specializations.