Bachelor of Science in Business Administration (BSBA) - Marketing

Suffolk University

At the Sawyer Business School, you'll learn how to create effective integrated business strategies that include marketing, publicity, research, and advertising. Marketing concentrations for undergraduate students: Sports Marketing Digital Marketing Product Innovation & Brand Marketing Global Marketing.
Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements MKT 317, MKT 322, MKT 419, and MKT 499, as well as follow the instructions below for their area of personal interest.

• Sports Marketing
• Digital Marketing
• Product Innovation & Brand Marketing
Global Marketing
Professional Selling

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Sawyer Business School