Bachelor of Science in Advertising

University of Idaho

From billboards to television to social media, advertising is everywhere. Some ads are funny. Some are serious. And some are simply informational. Whether they make us laugh, cry or turn the channel, most advertising aims at doing two things: to tell you about a product or service and to influence you to buy it. In today’s evolving media landscape, advertising professionals must be more creative and strategic than ever. In this program, you will develop a versatile set of skills in writing, promotion, business, marketing, graphic design and digital media. You will study all aspects of advertising, from concept development to production to media planning and buying. As an advertising major, you will have the chance to practice your skills and create advertising campaigns for real-world clients.