Bachelor of Business Administration - Advertising Communications

Lamar University

Advertising Communications: The Lamar University Bachelor of Business Administration in General Business with a concentration in advertising communications is an interdisciplinary program among the College of Business, the Department of Art and Design and the Department of Communication and Media. This field of study combines a solid knowledge of business with the creation and placement of information designed to produce sales. Upon graduation, you will have taken courses focused on business environments and law, economics and finance, strategy and technology – so that in your career in advertising, you will be ready for whatever comes your way, whether it's listening to stakeholders, working with art departments, learning about the latest technological developments in your field or competing effectively for a campaign or a new client's business.

College of Business