Bachelor of Arts in Advertising

University of San Francisco

Come learn how to open eyes and open minds. Create campaign strategies, media plans, performance analyses, and ads in every medium. Whatever the project, your mission is the same: sell a product or service or brand - or an idea or even a revolution. Advertising requires creativity, critical thinking, teamwork, business savvy, and clear communication. At the University of San Francisco, we equip you with the theories, tools, ethics, and experiences necessary to succeed in an ever-changing marketplace. We offer a unique combination of academic rigor, industry knowledge, and practical application, rooted in the Jesuit values of ethics and social justice. Yes, advertising can be ethical, and advertising can and should change the world for the better.As an advertising major at USF, you cross disciplines to gain a rich, well-rounded education. You begin with introductory courses covering theories central to advertising: rhetoric and persuasion. You’ll also learn about the advertising profession and agency structure. Once you’re familiar with the breadth of opportunities available, you’ll choose one of three tracks within the major: general, strategy & research, or creative.