Advertising, Certificate of Achievement

Orange Coast College

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of ''C'' or better. Program Outcome Function effectively in entry-level advertising business positions using the skills, principles, and tools they have acquired.