Strategic Marketing MSc

Cranfield University

Our Strategic Marketing MSc is a globally recognised programme designed to prepare you for a successful career in marketing and leadership. It is ranked 7th in the UK and 25th in the world in the QS World University Rankings: Masters in Marketing Ranking 2026. This programme equips you with advanced knowledge and practical skills to thrive in today’s fast-evolving marketing landscape. You will explore the full marketing spectrum, including Marketing Strategy for Sustainable Organisations, Sales and Negotiation, Communications and Branding (with luxury brand management as a focus), Market Research, Digital Marketing, Retail and Omnichannel Marketing, Customer Relationship Management (CRM), and Big Data Marketing Analytics. The programme places a strong emphasis on practical marketing skills through real-life projects and the use of AI-driven tools to optimise campaigns, personalise customer experiences, and drive data-informed strategic decisions. A unique feature of the programme is the flexibility to tailor your individual project to align with your career goals. Eligible students can choose from three pathways: a traditional academic project, a company-sponsored project, or an internship-based project.

School of Management