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Project-based learning in collaborative peer groups with dedicated tutors. Live briefs with leading organisations across sectors. Join a global community shaping the future of service design. The MA Service Design programme prepares you to navigate complex social, organisational, and environmental challenges through a transdisciplinary, practice-based approach. Combining research-informed learning with hands-on practice, you’ll develop the mindset, capabilities, and confidence to lead innovation and create positive change. Through lectures, seminars, workshops, fieldwork, studio activities, and regular tutorials, you’ll work on live briefs with commercial, public, and social organisations. Along the way, you’ll develop expertise in design research, systems thinking and collaborative methods to create real-world impact. At the RCA, service design goes beyond improving services-it enables you to understand people, organisations, and systems to shape better futures. You’ll graduate with the ability to work across disciplines and sectors to drive meaningful innovation and lasting impact.
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School of Communication and Design
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We invite candidates from around the world who have a passion for design as a transformational tool and wish to take that to a Masters level. Our selection process looks for a desire to take on challenging issues, to be curious in uncovering reality and bring creativity to finding and delivering new solutions.The Service Design MA programme takes students with and without a design background who show the right qualities and the intellectual ability and desire for creative innovation as demonstrated through your portfolio. You should have a BA, BSc or similar or minimum of five years professional experienceStudents may come from product, communication, digital and user experience design who wish to expand to their capabilities, be recent high performing graduates from other design disciplines as well as from computing and other technical disciplines, be budding entrepreneurs interested in launching new service-led business ventures and mid and senior professionals from industry and the public sector, with evidence of their creative talents as demonstrated by leadership of innovative projects.Portfolio requirementsPlease submit a selected portfolio of work (no more than 5 examples) which clearly establishes and evidences your abilities in articulating research questions, methods, and approaches. This PDF portfolio may relate directly to your proposed research project, and/or be drawn from recent professional work (in which case, there should be an articulation of skills and an understanding of research processes).Personal statementPlease provide a 300-word written personal statement that addresses the following points:Introduce yourself, your interests and your motivations for applying to the Royal College of Art, and to this programme in particular.Briefly summarise any educational background and professional experience to date that will support your application.Tell us what you want to do in the future.Video requirements
