MSc Marketing & Consumer Behaviour

University of Warwick

Our MSc Marketing & Consumer Behaviour combines contemporary marketing theory with insights from behavioural science, data analytics and emerging technologies. Designed for those who want to understand not only what consumers choose, but the motivations behind their decisions, this course equips you with the skills to create meaningful customer experiences in an increasingly competitive and data-rich marketplace.Throughout the course, you'll explore the psychological, social and cultural factors that influence consumer behaviour while developing a strong understanding of modern marketing practice. You'll learn how to generate actionable customer insights, evaluate consumer trends and design marketing strategies that foster engagement, loyalty and business growth.