MSc - Marketing and Digital Strategy

Leeds Beckett University

Gain a deep understanding of the dynamic field of digital marketing. You’ll develop skills to design and implement effective digital marketing strategies. Develop your skillset Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification. As part of this course, you’ll: Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels Learn to identify the characteristics of successful brands, and understand techniques used to manage them Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise

Leeds Business School