MBA - Media Leadership (Robert Kennedy College)

University of Cumbria

While the MBA is generally seen as the critical qualification for general management, the MBA Media Leadership creates distinctive managers with a solid understanding of core business functions, such as organisational behaviour, marketing and strategic management, combined with important business skills specific to the increasingly competitive media sector. There can be no question that the media industry is changing at an unprecedented pace, with individuals ''bombarded'' with news and information at an ever-increasing rate, with greater degrees of personalisation. This programme provides an opportunity to study a subject specific MBA using a distributed learning environment that will enhance your academic experience.

University of Cumbria