Marketing with Psychology

Lancaster University

BSc Marketing with Psychology is the degree for students who want to understand the application of psychology to business. It develops skills in both marketing and psychology, allowing you to harness each in relation to the other. Psychological theories underpin a large part of marketing theory (consumer motivations and behaviours, for example), and employers highly value these skills. As you progress through your degree, you have the opportunity to choose more and more of your modules, creating a degree that is unique to you and that maximises your strengths.**Course overview**If you are interested in the application of psychology in a business context, this degree gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions, taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, allowing you to develop a distinctive expertise in both fields of study.In your first year, you will gain a solid foundation in psychology, key marketing concepts and techniques.You will also study another subject of your choice outside the areas of marketing and psychology, enabling you to personalise your degree. This could be a business or management subject, such as economics, entrepreneurship, or management a language or a creative subject, such as film, design or creative writing, amongst other options.The second year sees you learn about areas such as marketing research, cognitive psychology and consumer behaviour. You will also conduct market research projects with real clients, putting theory into practice and strengthening your professional consulting abilities.Final year students take modules including: Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical and Creative Communications.**Key facts**Across three years, you acquire in-depth knowledge and develop a solid understanding of the complementary and/or contrasting theoretical lenses between the two disciplines, working alongside both marketing and psychology majors.**Course outcomes**Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy, Leo Burnett, and Grey Advertising.

Marketing