Marketing PhD

Anh Quốc

Nội dung bạn sẽ được học

Overview

Abertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline.

We are particularly attentive to the latest evolutions in knowledge and practice that relate to strategic and digital marketing, and consumer behaviour. For example, the phenomenon of social media influencers presents ample opportunities for research, considering that billions of consumers regularly use social media platforms. Potential topics could include determinants of social media influencer success and ways in which social media influencers affect consumer behaviour.

We are a member of the Chartered Institute of Marketing (CIM) network and work very closely with industry. We preserve this proximity by encouraging dialogue with industry and opportunities for our students to work on marketing problems faced by real companies.

A research degree at Abertay is excellent preparation for a career as a researcher and an academic, as well as a diverse range of professions outside of academia.

Our research degrees

You have the option of studying an MSc by Research, an MPhil or a PhD.

When deciding which degree is right for you, you should consider the level of commitment required, the duration, cost and your career aspirations.

That being said, our research degrees are flexible. You can begin an MSc or an MPhil and then seek to transfer to a PhD without having to start your project all over again. You can also switch from full-time to part-time study, and vice versa.

PhD

The award of the Doctor of Philosophy demonstrates that the main focus of your work is your personal contribution to knowledge in your discipline or field, through original research or the original application of existing knowledge.

How long is a PhD?

If you are studying full-time, you are expected to complete the award in 36 months. The minimum period to receive this is award is 24 months and the maximum is 48 months.

If you are studying part-time, you are expected to complete the award in 48 months. The minimum period to receive this award on a part-time basis is 72 months and the maximum is 96 months.

Khoa bạn sẽ vào học

Abertay University

Các hình thức học tập

Toàn thời gian (3 năm)

Học phí
£13,750.00 (428,924,510 đ) một năm
Continuation Fee per academic year would be £500.

Chi phí cố định

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Ngày bắt đầu

3 Tháng Sáu 2024, 7 Tháng Mười 2024

Địa điểm

Abertay University

Bell Street,

Dundee,

Dundee, City Of,

DD1 1HG, Scotland

Yêu cầu đầu vào

Dành cho sinh viên quốc tế

The minimum entry requirement for all our research degrees is an Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline and/or a Master’s degree. In some cases, appropriate professional or experiential learning may be considered in combination with a lower classification of Honours degree. IELTS Academic: total 6.5 with at least 6.0 in each component. TOEFL-iBT (including Home Edition): total 92 with at least 20 in each component. We do not accept TOEFL “My Best Score” to meet our English language requirements.

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

THÊM VÀO DANH SÁCH YÊU THÍCH

Giới thiệu trường Abertay University

Abertay là Đại học Hiện đại Hàng đầu ở Scotland về sự hài lòng của SV (NSS 2023) và Top 20 UK về chất lượng giảng dạy (Times và Sunday Times 2023).

  • Tọa lạc tại Dundee xinh đẹp bên bờ đông Scotland
  • Quy mô lớp học nhỏ và giảng viên chuyên nghiệp
  • Top 10 toàn cầu video games bậc sau đại học (Princeton 2023)
  • 90 phần trăm có việc làm hoặc học lên 6 tháng sau tốt nghiệp

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