Overview
The PhD in Marketing, based in Digital, Marketing, and Entrepreneurship (DME ) at Henley Business School (University of Reading), is designed to cultivate scholars capable of conducting original and impactful research in the field of marketing.
The programme's comprehensive approach equips graduates with the critical thinking, intellectual capacity, and creativity necessary for successful academic or professional careers in marketing and related fields.
Welcoming a broad range of research areas
The programme encompasses a broad spectrum of topics, including:
strategic marketing
customer relationship management
consumer behaviour
digital marketing
branding and brand management
reputation management
and sustainability and ethical marketing.
Join a globally-connected research community
Our postgraduate research students are drawn from all over the world and you'll benefit from a dynamic research environment. You'll have supervision from an internationally-renowned faculty, and a programme of personal development modules and workshops. You'll also benefit from our dedicated administrative support, and outstanding facilities.
Tháng Chín 2026
Henley Business School - Whiteknights campus
Whiteknights,
Reading,
Berkshire,
RG6 6UD, Southern England, United Kingdom
The key requirements for a successful application are:
Top grades in your Masters degree (minimum requirement is Merit or equivalent, but we prefer Distinction)
Top grade in your Masters Dissertation (or equivalent research-based piece of work) because this may show your research attitude and skills
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