Marketing (MLitt)

University of St Andrews

Explore the impact of global trends on marketing in all types of organisations and their impact on staff who work in a wide range of marketing roles. You will study digital marketing, consumer insight and consumer behaviour, as well as marketing strategy, and learn how marketing contributes to strategic value creation.

Specifically you will:

• gain a deep understanding of the role of marketing in organisations and be ready to make exciting career moves
• develop your critical thinking and research skills
• learn about international marketing challenges, consumer insights and stakeholder management
• enjoy masterclasses on topics such as retaining consumer trust, competitive advertising in the field of sports, social marketing, and heritage and luxury branding from experienced marketers and academic experts in industry and academia, as well as field trips to elevate your understanding