Marketing with Business Analytics BSc (Hons)

University of Birmingham

If you’re passionate about marketing and want to dive deeper into the power of data, our BSc Marketing with Business Analytics is for you. Combining creativity with analytical expertise, this degree equips you with advanced analytical skills to make data-driven decisions, optimise marketing strategies, and understand consumer behaviour at a deeper level.

Whether you're passionate about leveraging data to drive marketing decisions, optimising strategies with analytics, or understanding consumer behaviour through data insights, marketing with a focus on analytics offers a dynamic and rewarding career path.

**Why study this course?**


- **Industry-recognised qualification** - you have the opportunity to earn a Professional Diploma from the Digital Marketing Institute (DMI).


- **Advances in Digital Marketing module** - explore real world case studies and deep-dive into the world of AI and data-driven marketing strategies while earning a Digital Marketing Institute qualification


- **Industry experience** - up until the end of your second year, you have the option to transfer to the **BSc Marketing with Business Analytics and Year in Industry**.


- Join the **Capgemini Community Challenge** - exclusive to Birmingham Business School


- Join the **Deloitte Responsible Business Student Challenge**


- Study abroad in your second year with one of our partner institutions or at our Dubai campus


**This degree is accredited by**
the Charted Institute of Marketing (CIM) and the Digital Marketing Institute (DMI) meaning you have the opportunity to gain access to their industry-recognised qualifications.

**Triple Crown Accredited**

**#1 most targeted university by top graduate employers (High Fliers Report, The Graduate Market 2024)**

Birmingham Business School