Management with Marketing MSc

University of Huddersfield

Our MSc in Management with Marketing will equip you with the essential skills and knowledge to excel as a strategic leader across various industries. The course specialises in developing your knowledge on the role of customer insights and enhanced customer engagement focussing on direct and relationship marketing and their implementation, with emphasis on a market-oriented, customer driven approach to marketing strategies. Whether you aim to advance within a global corporation, lead a team in a startup, or manage complex projects, this course offers a comprehensive understanding of management principles. You’ll explore key areas such as strategic decision-making, organisational behaviour, and project management, enabling you to make well-informed decisions that drive business success. To enhance your learning experience, you will engage in practical assignments, case studies, and group projects that mirror real-world challenges faced by managers. Our emphasis on critical thinking and innovation prepares you to tackle complex issues in a competitive business landscape. With a focus on both theory and hands-on application, this MSc in Management will make you highly employable and ready to contribute effectively in a variety of management roles.

Department of Management (BDMGMT)