International Tourism Management and Marketing (including a Foundation Year) - BA (Hons)

University of Chester

At Chester Business School we bring studying International Tourism Management and Marketing Management to life with inspiring and real experiences, interactive learning, access and exposure to the industry.Chester is one of the UK’s leading historic tourism destinations so it is the ideal place to explore tourism marketing, development and management ideas that can be applied across the globe. We are passionate about sustainable and responsible tourism management and you will learn, in creative ways, how tourism destinations are managed to be successful, sustainable and competitive.It’s a dynamic, competitive world for marketers today, so we will equip you with much more than subject knowledge. Your future employers are seeking all the skills that we develop with you from day one, and when you graduate you will leave with valuable hands-on experience that will give you an edge at interview and in the workplace.Everything you study on this combined honours degree will be anchored to today’s business world. You will be looking at small local businesses right through to the leading brands, as well as new trends in key marketing areas such customer behaviour and digital communications.