Global Marketing Management MSc

Middlesex University

Marketing is deeply impacted by rapid technological advancements and the proliferation of data. This rapidly changing environment necessitates that future marketing professionals possess strong theoretical knowledge and understanding of the field, cultivate critical thinking, and acquire new skills to navigate the complexity of the modern marketing landscape.The programme is designed to develop your understanding of Marketing Management and its integration into the organisation’s overarching corporate strategy. This will be accomplished by enabling you to acquire and apply the latest theories and practices in Marketing Management within a rapidly evolving digital environment.You can choose the option to complete a 12-month professional experience as part of this course (Global Marketing Management with Professional Experience).Course highlightsEnabling students with limited or no prior knowledge of marketing to attain an advanced understanding and critical reflection of the fieldEquipping students with the essential skills needed to pursue a career as a professional marketer in various organisations and industry sectors, emphasising the importance of operating within a global and multicultural contextDeveloping students' research abilities in areas relevant to marketing management, fostering their capacity to engage in scholarly inquiry within the disciplinePreparing students either for senior marketing management roles or for further academic study in the field