Fashion Business With Marketing - BA (Hons)

Southampton, Solent University

The BA (Hons) Fashion Management with Marketing is a practice-led, data-driven programme dedicated to merging rigorous business understanding with immediate real-world application, ensuring you graduate not just industry-ready, but industry-shaping. We are focused on cultivating the next generation of strategic business leaders who possess the commercial acumen, analytical rigour, and ethical foresight necessary to drive sustainable value and transformative change across the global fashion ecosystem.This degree provides you with a comprehensive and systematic understanding of strategic management, advanced marketing strategy (accredited by the Chartered Institute of Marketing), and financial analytics required to lead a fashion enterprise in a highly competitive global market.You will also develop advanced skills in data literacy, forecasting, and problem-solving, equipping you to analyse complex business problems and formulate robust, data-driven strategies for future growth and profitabilityYou'll gain a practice-led connection between theory and application through our student-led retail outlet, Re:So, real world, live briefs and guaranteed micro placements, enabling you to gain essential operational experience in business planning, financial control, and stakeholder communication. If you’re looking to study our fashion management with marketing degree but don’t have the relevant qualifications or experience, the art and design foundation year will help you develop the core skills and knowledge to progress. Find out more about the art and design foundation year. This course also offers the option of a placement year. A placement year allows you to put what you've learned in your first and second years into practice in the workplace, gaining valuable real-world work experience before you graduate. Our course and placements teams will help you find the perfect industry placement in your chosen field. **Who is this course for?**This course is perfect for individuals aspiring to be the next generation of strategic business leaders who can drive sustainable value and transformative change across the global fashion ecosystem. It is ideal for students who seek a comprehensive and systematic understanding of strategic management, advanced marketing strategy, and financial analytics. **What does this course lead to?**Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Graduates have gained roles at companies including Selfridges, Michael Kors, ASOS, Jimmy Choo and Armani.

Department of Art and Music