Economics & Marketing - BA (Hons)

University of Strathclyde

Study with us• use key economics concepts and models to better understand real-world problems• develop excellent analytical and problem-solving skills that are highly valued by employers• gain the ability to explain complex data in simple terms to a diverse audience• Marketing is ranked 1st in the Scotland (Complete University Guide 2025) • Ranked 2nd in Scotland and 7th in the UK for Economics (The Times and Sunday Times Good University Guide 2025).Why this course?• Following the recent global economic crisis, economics is more important and relevant than ever. Decisions on money, banking, interest rates, taxation and government spending affect us all, with global consequences.• Economics aims to understand the activities of the different agents in the economy – consumers, producers and the government – and how they all fit together.• Our degree will give you the ability to explain complex data in simple terms to different audiences. You’ll also develop excellent mathematical, statistical and problem-solving skills.• This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction. • Winners of CIM's The Pitch (2018, 2019, 2020, & 2022 & 2024) with students recognised as ‘Marketers of The Future'

Strathclyde Business School