Design Thinking & Innovation in Practice

Royal College of Art

This transformative course offers a unique blend of cutting-edge ideas and practical tools, guiding participants through the discovery of innovation methodologies and design thinking principles.

Designed for individuals and organisations eager to uncover new strategic approaches and create meaningful user experiences, the masterclass provides an immersive journey into the heart of innovation.

Participants will explore the art of combining rigorous research with creative design, learning how to unearth hidden opportunities and transform them into revolutionary products and services.

The course delves deep into each critical stage of the innovation process: from uncovering user needs and framing challenges in new ways, to generating and developing novel solutions, and finally bringing ideas to life. Throughout this journey, you'll discover how to strike the delicate balance between creative inspiration and strategic thinking, infusing complex challenges with a profoundly human touch while skillfully navigating real-world constraints.

At the core of this two-day intensive course is the opportunity to apply design thinking principles to a real-world project brief for a charitable organisation, working collaboratively in creative teams. This hands-on approach ensures participants gain practical experience in using design thinking to drive innovation, regardless of their business sector or level of design expertise, while at the same time contributing to a great cause.