Consumer Behaviour and Marketing with Foundation

University of Reading

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.This four-year programme includes a foundation year that leads directly into the three-year BSc Consumer Behaviour and Marketing course.The foundation year will provide you with the skills and knowledge to succeed at university. You’ll develop core skills in academic study, writing and research. Your subject-specific studies will focus on basic principles in mathematics, business management, economics and psychology.**For more information, please visit the course page: https://www.reading.ac.uk/ready-to-study/study/subject-area/foundation-programmes-ug/bsc-consumer-behaviour-and-marketing-with-foundation.**

School of Agriculture, Policy and Development