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Nội dung bạn sẽ được học


Combining leading expertise from across both Keele Business School and the School of Computing and Mathematics, our course will deepen your understanding of the technical and commercial implications of data-driven solutions. Business analysts guide businesses to improve their decisions, processes, products and services through data analysis – bridging the gap between IT and business to improve organisational performance, create efficiencies and add value to the business. Grounded in theory and practice, our MSc focuses on developing your understanding of business, management, data analytics and data science within a global context. With unique access to the combined expertise across Keele Business School and the School of Computing and Mathematics, you’ll gain a deeper insight into how businesses run their operations within today’s challenging economy. At the same time developing the technical skills and knowhow to identify, manage and analyse the most appropriate data sources to evaluate their performance. Referring to real-life business examples and, where possible, working to solve actual client problems, you’ll gain a comprehensive understanding of the operational, human and environmental factors that influence performance within a business context, as well as the different quantitative and qualitative research approaches you can use to analyse these. We’ll look at the options for collecting data from various sources to support analytics programs, how to construct and quality assure datasets, the process of perform different forms of analysis and effective ways to summarise and present information in a way that senior management can understand. You’ll graduate with a blended technical and commercial toolset that enables you to not only analyse organisations from different perspectives – strategically, functionally and operationally – but also come up with solutions that are technologically feasible and financially and functionally viable. Designed to provide a rapid immersion into the field of business analytics, this programme is suitable for almost anyone who is required to evaluate business performance, or aspects of it – whether you work in a for-profit business, government or non-profit. The programme also includes options that allow you to tailor the content to more closely suit your own backgrounds and interests. For example, if you have existing computing skills you can choose to study more advanced topics on the mathematical theories behind AI and data science. You are also given a choice of modules that allow you to specialise within a specific area of business such as marketing, finance, human resource management and sustainability.


This exciting master’s course responds to the increasing demand for business analysts who can transform data into insights that drive business value through use of data analytics, data visualisation and data modelling techniques and technologies. This requires a balance of IT, business management, communication, strong analytical and problem-solving skills. We adopt a research-led and practice-based approach to teaching, which is generally delivered through a combination of lectures, seminars, workshops, small group discussions, individual supervision and computer laboratory classes.

Assessment is varied and includes the use of traditional essays, reports and exams with more creative methods, such as skills portfolios, reflective diaries, workbooks, presentations, communications plans, posters and practical projects. Most modules combine several forms of assessment.

Khoa bạn sẽ vào học

Business and Management

Các hình thức học tập

Toàn thời gian (1 năm)

Học phí
£18,900.00 (472,500,000 đ) một năm
Chi phí cố định

*Thông tin chi phí có thể chưa cập nhật tại thời điểm bạn xem. Vui lòng liên hệ nhà trường để kiểm tra lại.

Ngày bắt đầu

Dự kiến Tháng Chín 2022

Địa điểm

Keele University


ST5 5BG, England

Yêu cầu đầu vào

Dành cho sinh viên đến từ Mỹ

For entry to research programme students need to have Masters Degree; IELTS of 6.5 or equivalent with no subtest score below 5.5.

Dành cho sinh viên quốc tế

Undergraduate degree in any subject with second class lower (2:2) or an international equivalent. We will also consider students with equivalent industrial work experience. Students should have an IELTS 6.5 with a minimum of 5.5 in each component. TOEFL iBT (including Home Edition) with overall score of 87 (components - listening 21, reading 21, speaking 23, writing 21).

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn


Giới thiệu trường Keele University

Keele University có chất lượng học tập, giảng dạy thuộc top 5 trên bảng xếp hạng TEF và đồng thời có cơ chế hỗ trợ học tập một kèm một.

  • Trải nghiệm học tập đẳng cấp thế giới, nhiều lựa chọn học tập
  • Trường có đầy đủ hạ tầng với nhiều cơ sở vật chất ấn tượng
  • 96% sinh viên tốt nghiệp tìm được việc làm trong vòng 6 tháng
  • Cùng hạng Nhất tại Anh về mức độ hài lòng của sinh viên

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