BSc (Hons) Business Management with Marketing

The University of Law Business School

The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation.

Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.

BSc Business Management with Marketing has been approved as part of The Chartered Institute of Marketing (CIM) Accredited Degree scheme and students are eligible to claim exemptions towards the CIM Certificate in Professional Marketing/Digital Marketing.