BSc Business and Management (Marketing)

Henley Business School

Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.

This flexible four-year programme, taught by experts from the University of Reading's Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.

Choose BSc Business and Management (Marketing) at Henley Business School

We are among an elite group of business schools that hold triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).

We are ranked 1st in the UK for Business studies in the Daily Mail University Guide, 2026.

We are ranked 14th in the UK for ‘Career after 15 months’ in Business and Management in the Guardian University Guide, 2026.

Professional accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM).

Through the CIM accreditation, you’ll benefit from:

Exemptions which reduce the number of assessments you’ll need to take to gain a CIM qualification. You can take advantage of this benefit for up to five years from after graduating.

Being able to reduce the duration of study towards a CIM qualification by up to 66%.

Teaching content that has been developed alongside CIM’s learning outcomes to ensure alignment with industry requirements.