BA (Hons) Fashion Marketing (With Placement Year in Industry)

University of the Arts London

Learn fundamental marketing theory in the context of the fashion industry. Engage with industry projects, develop creative marketing strategies and determine consumer needs.

BA (Hons) Fashion Marketing teaches you the fundamental marketing theory in the context of the fashion industry. This prepares you for postgraduate study or a career in fashion marketing or the many associated business functions.

The dynamic curriculum is delivered through challenging industry-focused projects including Work Experience Based learning opportunities, it combines theory and practice and allows you to personalise your learning with a variety of topics and assessment types.

You will learn to determine market and consumer needs, plan and execute integrated marketing communications including the latest in social and digital fashion marketing and international business strategy.

BA (Hons) Fashion Marketing will explore specialist aspects of fashion marketing. This includes sustainable fashion marketing, digital fashion marketing, creative digital skills, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation.