BA (Hons) Fashion Business and Promotion with Professional Placement Year

Birmingham City University

Our BA (Hons) Fashion Business and Promotion degree course enables you to explore a range of roles within the fashion industry, beyond the making and production of clothing.Guided and supported by a knowledgeable, industry-experienced staff team, you will gain an education across the different fashion sectors and develop skills in order to undertake a number of industry roles, including Buying, Marketing and PR, Trends forecasting and Event Management.You will learn how fashion roles work together, as well as commercial and consumer and competitive awareness. You will work on a live project, as well as industry focused briefs across the first two years and benefit from regular industry guest speakers. Throughout the course, we will develop your business knowledge and language, preparing you for delivering presentations, teamwork, writing reports and build skills in creating both paper and digital visual work with the aid of CAD packages. In your final year, you will work on projects that support your independent interests and develop your self-promotion skills ready for industry.Professional Placement YearThis course offers a professional placement year. This allows you to spend a whole year with an employer, between the second and third years of your degree, and is a great way to find out more about your chosen career. Some students even return to the same employers after completing their studies.The University will draw on its extensive network of local, regional and national employers to support you in finding a suitable placement to complement your chosen area of study. If you do not find a suitable placement, you will be automatically transferred back to the standard, non-placement version of the course.Enhancing your employability skillsEmployability and being ready for the world of work is very important to us and the course offers a range of modules that will develop relevant industry skills.Our aims are to:To produce industry-ready graduates, who can creatively contribute to fashion and its related industries in local, UK or global markets.To provide opportunities for you to explore, practice and challenge the inter-relationships between the commercial environment, creative thinking and technical practice.To employ a range of teaching and learning methods, in which you are able to synthesis theories, concepts and fashion practice within local, national and global market places.To develop student confidence and professionalism through fluency in verbal communication, as well as coherent written and visual presentation skills.To stimulate commercial awareness and activity through project management, live and team projects, industrial liaison and visits, industrial placement and competition at all levels.To instil cooperation, competition and an entrepreneurial approach in all student achievements.