BA (Hons) Business and Marketing

Manchester Metropolitan University - INTO UK

With this BA (Hons) Business and Marketing degree, you’ll build the skills and knowledge to thrive in a fast-moving, global industry. You’ll explore the big ideas behind business strategy and decision-making, then apply them through hands-on, industry-informed assignments that bring learning to life.Alongside core business topics, you’ll dive into marketing, exploring everything from the latest digital trends to international branding and analytics. It’s about developing a commercial mindset, while also thinking critically about ethics, sustainability, and the wider impact of your decisions.Studying here in the heart of Manchester, you’ll work on real-world case studies and collaborate with HIVEMINDS, our exciting partnership with the Greater Manchester Chamber of Commerce. There’ll be panel events, international competitions, placements, and live briefs with global businesses. As you approach graduation, you’ll take part in a business simulation and an assessment centre experience, with mentoring from industry professionals, including our own graduates.Manchester: A Global City Manchester is home to many global and national HQs of some of the biggest names in business, from commerce to banking, and logistics to television. This puts us in the perfect place to offer an education rooted in the real world- with relevant skills, useful experience and valuable connections to support your ambitions. It puts you in a city with a wide range of employers looking for ambitious graduates.Over the years, we have seen investment from the likes the BBC and ITV at MediaCityUK in Salford, which has helped to attract more businesses to the area. It's now home to more than 250 smaller media and digital organisations. Manchester's Northern Quarter is a creative and independent neighbourhood home to a range of creative, digital and design agencies and Spinningfields is the biggest commercial district in the city housing many multinational organisations.