Thông tin về Cookies

Cookies giúp bạn dùng website hiệu quả hơn và nhận thông tin phù hợp. Khi cho phép tất cả, bạn đồng ý với cách dùng Cookies được nêu trong trang Thông tin về Cookies. Bạn có thể thay đổi lựa chọn này bất kỳ lúc nào.

Nội dung bạn sẽ được học

Overview

Focusing on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and develop your managerial skills. Leading Advertising and PR agency, Rock Kitchen Harris, provide thought leadership on the postgraduate course, giving contextual advice and guidance on industry processes and future trends. This constant review of the academic curriculum provides students with market leading industry guidance, supported by academic expertise.

Accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers.

Through a combination of theory and practice, you will study modules that reflect the changing marketing landscape. This includes areas such as social and digital marketing, branding and communications.

You can also choose to complete the Business Research Project module. This will see you work on a real-life project supplied by an external business and provide evidence-based solutions to that organisation – a great opportunity to experience life as a professional within this sector while studying, giving students a strong practitioner background for job applications and interviews.

Key features

  • This is a career entry course for those who have no previous qualifications or work experience in marketing or advertising and PR.
  • Guest lectures from senior staff members at leading agency Rock Kitchen Harris.
  • If you complete the elective Direct and Digital Marketing module, you will receive exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing.
  • Tailor the course to your career aspirations by choosing from a range of elective modules.
  • This course will help equip you with the skills needed to work in areas such as communications, advertising, marketing, PR and media agencies.
  • Develop professionally and personally during the course, which will help you gain an advanced understand of the key marketing issues facing organisations and place you in a strong position to embark on a career in this sector.

Khoa bạn sẽ vào học

De Montfort University

Các hình thức học tập

Toàn thời gian (15 tháng)

Học phí
£15,100.00 (377,500,000 đ) một năm
Chi phí cố định
Ngày bắt đầu

Tháng Chín 2022

Địa điểm

De Montfort University

The Gateway,

Leicester,

Leicestershire,

LE1 9BH, England

Toàn thời gian (12 tháng)

Học phí
£15,100.00 (377,500,000 đ) một năm
Chi phí cố định
Ngày bắt đầu

Tháng Mười 2022

Địa điểm

De Montfort University

The Gateway,

Leicester,

Leicestershire,

LE1 9BH, England

Yêu cầu đầu vào

Dành cho sinh viên đến từ Mỹ

Students should have a Bachelor’s degree with GPA 2.8 for courses requiring a 2:2 classification, and GPA 3.2 for courses requiring a 2:1 classification. Some courses have additional entry criteria such as a portfolio, work experience or require you to have a degree in a related field. IELTS 6.0 with a minimum of 5.5 in each component or equivalent.

Dành cho sinh viên quốc tế

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification. No previous experience in advertising, marketing or public relations management is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience. Applicants with no formal qualifications but with significant business experience will be considered on an individual basis. If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

*Có thể có những yêu cầu khác nhau về IELTS tùy thuộc vào khóa học bạn chọn

THÊM VÀO DANH SÁCH YÊU THÍCH

Tư vấn du học