Advertising and Brand Design with Integrated Foundation Year - BA (Hons)

Ravensbourne University London

Join this award-winning course and connect strategic thinking and design, investigating emerging practices at the intersection of advertising and branding.**Why study this degree?**1. Join a branding and advertising industry course that produces award-winning students with international recognition2. Learn directly with industry professionals throughout your studies 3. Benefit from exceptional industry connections, with access to opportunities at creative agencies and studios across London 4. Enjoy the use of our purpose-designed studio environment that reflects real industry practice 5. Develop a professional portfolio driven by creative purpose 6. Boost your employability, with alumni placed at leading agencies and studios You will engage with branding, design and advertising industry professionals through live briefs, studio visits, portfolio reviews, workshops and mentorship. In the past few years, students have collaborated with global brands including Sky, Innocent and Kopparberg, as well as leading agencies such as Uncommon, DNCO, Neverland, Accept & Proceed and JKR.**Integrated Foundation Year**With the Integrated Foundation Year on this course, you will be first introduced to the fundamental principles of design. Your foundation year gives you the time, space and support to explore your strengths, build confidence and prepare for the demands of project-based, industry-focused learning. Modules are as follows:Module 1: Diagnostic exploration - making informed choicesModule 2: Technical - Technical knowledge in practiceModule 3: Specialist - Innovating specialist practiceModule 4: Integration - Integrated practice for progression to Higher EducationAfter you have completed your Integrated Foundation Year, you will study the following:**Year 1**Year 1 introduces you to the world of branding and advertising, developing the core strategic, creative, and technical skills that underpin the industry. You'll be introduced to historical contexts, emerging practice, core principles, concepts, and practices that underpin contemporary brand communication, while gaining confidence in generating ideas and solving problems. Modules may include:- Rave Beginnings- Creative Thinking & Process- Fundamentals of Practice- Strategy, Brand Building & Communication- Campaign Communication- Employability & Professionalism**Year 2**In your second year, you'll explore and challenge industry conventions, collaborating with students across the Department of Design Practice. You'll choose from modules focusing on audience interaction & behaviours, emerging technologies, content creation & storytelling, digital and physical interactions, and immersive brand building. With support from Ravensbourne's careers team, you'll also have the chance to secure a work-based learning opportunity. Previous industry partners include Sky, Barclays, JKR, Concept Kicks, Uncommon Creative Studio, and more.Modules may include:- Immersive Worlds- Preparing for Industry- Audience Insight and Storytelling - Design Studio- Innovation Sprints- Live & Work-based Learning**Year 3**In your final year you will deepen your focus on your chosen area within branding and advertising, creating ambitious, purpose-led projects that demonstrate your creative strengths and strategic thinking. Alongside a self-defined project, industry collaborations and global competition briefs, you'll build a professional portfolio for a career in the branding and advertising industries.Modules may include:- Industry Collaboration- Situating Practice- Competition Briefs- Professional Practice Futures- Major ProjectAll modules are subject to revalidation.Study our Advertising and Brand Design course and take your place within one of the most exciting sectors of the UK creative economy.

Ravensbourne